Havent blogged since Sept last year.. Been to busy working.. Not a good idea. I should have kept up with the blog. With social media all the rage, it's a new world out there in terms of marketing and though personally I find facebook posts often dumb and tweets trivial they seem to work in terms of getting bums on seats.
There's a new cafe down the street from eugenius. It's been open around 6 months. From the day it opened it has been packed. Why? It looks nice, cool and funky, but so many other places look good too but they're quiet. The menu is basically the same as everybody else's; the prices aren't especially cheap. They didn't appear to do a lot of advertising - apart from a letter box drop (which i received-and threw out immediately). Put their success down to social media? Yes, partly.
The 'social' part. The owners have a huge network. Thy are young and out there. Friends tell friends tell friends. The social media kicks in - lots of likes on facebook, urbanspoons, melbournecoffeereview, timeout, yelp etc. People walk by and see lots of customers inside. They think this place must be good. The cafe becomes a scene. You gotta go. It's not about the food anymore - maybe it never was, as long as it wasn't horrible - it's the vibe, man,
Another example. Also around the corner is another new cafe. The owners spent four months gutting the place and renovating it putting in a fabulous new kitchen, partition walls, decor etc. Finally the cafe looked ready to open. The tables were set out, crisp white tablecloths lay on top of them. Cutlery and crockery were set. There were even vases of flowers on each table. But the cafe never opened. A sheriff's sign was affiixed to the window advising that the landlord had repossessed the property for failure to pay the rent. The tenant ahd blown his budget setting up the place and had no money to operate it. Nuts? U betcha.
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